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Thursday, 12 March 2020

Why do Marketers "segment" markets?

Rana Rudell: Market segments:* Different income bracket( low , high, middle ).* geographical segments( North , south , east West)* acco. to different Age group and so on.

May Stands: so they can offer better value to each segment. segments can be divided by age, gender, income & education levels, race, etc.

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